Form, function, feeling—the third dimension of branding
Conventional branding studios tend to shape the surface. They assemble visuals, sometimes words. They construct logos, palettes, typefaces—all while calculating market positions. Personality emerges as afterthought, a byproduct rather than foundation. The form often lacks the essence.
A brand personality studio begins with character—the undefined third thing. We define traits first, then craft language and appearance as expressions of this essence. Every element becomes a manifestation of authentic character. This isn't branding as construction; it's branding as awakening. The market doesn't just see the brand—it feels it.
Expertise map
Five Elements of Third What's Work
Relatibility
We'll help the audience connect with the brand by making it feel like it belongs. We'll design the right traits and choose the right words, so consumers will feel and think: "It's one of us".
Credibility
We'll give the brand an allure of a leader and a storyteller, and we'll design the narrative and world-building so confident, coherent and captivating that people have no choice but to stop and listen.
Charisma
We'll build the brand's trustworthiness not on grand promises but on the details and unity of tone and posture. So the audience might even be unaware of why they say: "I buy it".
Recognisability
We'll tailor-make the brand identity as we always do—as a one-time, unrepeatable, unmistakable phenomenon. And while some make brands memorable, we design ours to be unforgettable.
Persuasiveness
We'll base the brand's persuasiveness on relatability, charisma, credibility. Because in a room full of salespeople with the same arguments and offers, the one with personality is king.
Here's what our clients do. Now perceivably better than their competitors
We're best friends with these brands
Some people say things you'd never believe
The agency approached the subject very thoroughly, carefully examining and extracting the most characteristic threads from our DNA, which allowed for the creation of a unique identity. During this stage of development, we felt their immense commitment and care.
Sławomir Broniarek
Board Member
I want to reinforce that I LOVE what you did with the logo and brand. I think it's amazing and world class
Walker Williams
CPO—Fourthwall
The most impressive part of Mariusz's work is how fruitful the brand personality concept is. And that is rare. Where the whole world of the brand is created, and everything is interconnected.
Michał Kozik
CEO—KMK Group
The brand is so far ahead of our competitors that it's not even a question. It's easier to do business when people look at you and see that you mean business. It's a significant leap forward for the company.
Jakub Ułanowicz
CEO—Turkus+Lainer
It took over two weeks of daily negotiations for the Third What team to convince us of their bold ideas, but oh boy, was it worth it. The way they approach, analyze, position, and communicate a brand is out of this world.
Gian Scozzaro
CEO—Loons & Matches
When considering the impact of Leaf Liturgy branding, it's remarkable how it catches people's attention wherever we take it. On the one hand, it's just tea, but when it's on a shelf, it becomes a sort of small cultural icon. But the most important thing is that the whole concept is consistent, clear to our customers and enthusiastically received by business partners.
Antonina Scipio del Campo
Co-Founder—Leaf Liturgy
We asked for a brand that would blow our minds and stir up the vodka market. We got way more than we expected. People were hyped months before we even officially released and advertised the product.
Paweł Czerniakowski & Aldona Karczmarczyk
Co-founders—The Vodka Is G**d When You Can Hardly Say Its Name
Third What team has this ability of emotional approach, but at the same time, thinking about the result. And these are the things that in a way make them artists, but in a way businessmen as well. And here was a perfect combination of these things.
Hubert Piotrowski
CEO—Heimdall
Here we are, nurturers of exceptionalism in brand-building craft
