Unknown made knoun
What the company does
Design verbal communication for brands.
What designers did
We designed and legitimised the brand, kickstarting its partnership with international studios.
Brand Naming:
knoun
Domain Naming:
knoun.studio
E-mail Naming:
knock@knoun.studio
who we are:
communication strategists
brand language analysts
brand dialect designers
phonemic composers
verbal adventurers
lexical explorers
experimenters
collaborators
enthusiasts
devotees
deviants
fanatics
bandits
rebels
loons
fools
poets
bards
nerds
geeks
actors
authors
just not bloody copywriters.
verbal design studio
to make subject known, we add character.
What's interesting
What's interesting
What's interesting
What is the company's profile
A verbal identity studio that designs brand language, naming, along with other communication materials.
What is the extent of tasks
A Brand Personality (Market Landscape Analysis, Current Brand Analysis, Industry Analysis, Corporate Culture Analysis, Company Analysis, Product/Service Analysis, The Big Idea, Brand Positioning, Brand Strategy, Brand Story, Brand Character).
B Brand Language (Domain Naming, Slogans/Claims, Key Messaging, Descriptor, Tagline, Brand Tone & Voice, Brand, Brand Statement, Brand Storytelling, Brand Anthem, Brand Sales Writing).
What are the objectives
A To design a distinct verbal identity that will demonstrate the competencies of the studio.
B To design a brand that is both minimalist and rich in hidden content.
How we achieved the objectives
ad A The calibre of the studio is conveyed through the artistry of language. Brand communication is minimal, encompassing only the name, slogan, experimental description, domain name, email address. This sets it apart from the verbose materials of the competition.
ad B To further legitimise the brand, the consciously typographical and visually appealing design utilises the contemporary serif typeface, GT Sectra, originally created for use in journalism publications.
Brand Identity Concept + Positioning
Mariusz Ruciński
Verbal Identity + Copywriting
Mariusz Ruciński
Graphic Design
Grzegorz S.*
*For personal issues, the designer requested to remain anonymous.
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