Third What is a design studio. We design brand personality—the synergy of language and appearance. Relatability, charisma, credibility, recognition, persuasiveness. Our niche is brands judged by their character.

We are analysts and artists, arbiters and anarchists. We make places exceptional and move on. Now, we are here.

Third What  is a peculiar translation of tertium quid, the third thing. The third undefined, combined of two defined ones. Beside language and appearance, the third is personality. Third, what makes a brand one-of-a-kind.

Healthcare/Medical

Molecure

Institutional made human

Machinery

Heimdall

Unknown made hyped

Chemical

Turkus+Lainer

Local made global

Government

Chrzanów

Small made great

Expert Services

Knoun

Unknown made knoun

Beverages

The vodka is good when you can hardly say its name®

Unpronounceable made talked about

Expert Services

Fourthwall

Dull made cool

Personality

Brand Concept
Positioning

Language

Verbal Identity
Communication

Appearance

Visual Identity
UX/UI

Some people say things you'd never believe

Third What team has this ability of emotional approach, but at the same time, thinking about the result. And these are the things that in a way make them artists, but in a way businessmen as well. And here was a perfect combination of these things.

Hubert Piotrowski

CEO—Heimdall

We asked for a brand that would blow our minds and stir up the vodka market. We got way more than we expected. People were hyped months before we even officially released and advertised the product.

Paweł Czerniakowski & Aldona Karczmarczyk

Co-founders—The Vodka Is G**d When You Can Hardly Say Its Name

When considering the impact of Leaf Liturgy branding, it's remarkable how it catches people's attention wherever we take it. On the one hand, it's just tea, but when it's on a shelf, it becomes a sort of small cultural icon. But the most important thing is that the whole concept is consistent, clear to our customers and enthusiastically received by business partners.

Antonina Scipio del Campo

Co-Founder—Leaf Liturgy

It took over two weeks of daily negotiations for the Third What team to convince us of their bold ideas, but oh boy, was it worth it. The way they approach, analyze, position, and communicate a brand is out of this world.

Gian Scozzaro

CEO—Loons & Matches

I want to reinforce that I LOVE what you did with the logo and brand. I think it's amazing and world class

Walker Williams

CPO—Fourthwall

The agency approached the subject very thoroughly, carefully examining and extracting the most characteristic threads from our DNA, which allowed for the creation of a unique identity. During this stage of development, we felt their immense commitment and care.

Sławomir Broniarek

Board Member

The most impressive part of Mariusz's work is how fruitful the brand personality concept is. And that is rare. Where the whole world of the brand is created, and everything is interconnected.

Michał Kozik

CEO—KMK Group

The brand is so far ahead of our competitors that it's not even a question. It's easier to do business when people look at you and see that you mean business. It's a significant leap forward for the company.

Jakub Ułanowicz

CEO—Turkus+Lainer

1/5

New team member: Patrycja Stefaniak
Project management. London–Warsaw

The first year of Third What:
the first three global clients

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Visual Design
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Medical
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Verbal Design
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Photography
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Packaging
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Editorial design
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UI
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UX
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Branding
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Strategy
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Naming
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